Building a Legacy

On a mission to do things differently than other automotive dealers, we at Okoboji Motor Company focus our efforts on providing unmatched quality automotive products and service and implemented the ‘Best Price Philosophy’. We strive to provide a more relaxed, honest, and enjoyable car buying experience. We aim to exceed our customers’ and employees’ expectations, maintaining their loyalty for a lifetime. We recognize the greatest resource we have is our employees and we never take that for granted. We strive to fill open positions within our ranks first, creating career paths for many of our employees regardless of where they start in our company.

We are very proud of our culture which largely comes from being a part of the Rydell Auto Group. The Rydell Auto Group was founded in 1954 and has grown into a group of 85 stores in 17 states! Our Founder, Leonard Rydell, had many strongly held business and personal philosophies that served him well. These philosophies, known as “Leonardism’s”, help guide us through our daily business and personal decisions. Some of our favorite “Leonardism’s” are…

  • “Never take advantage of a customer, even if you can.”
  • “Put yourself in a position to take care of as many people as possible.”
  • “Seek excellence, and the rest will follow.”

How We Care For Our Team


We will help you get up to speed once you join our team!

Medical, Dental, Vision Insurance and 401K Plan offered

Vacation, Sick, Holiday Pay & Employee Discounts on products and services

Great opportunities to make your mark & effect change

Our people come first

Okoboji Motor Company Donation

John Adams Owner/Publisher

Okoboji customer and head basketball coach at local school that we donate to:
“Ever since moving back to the Iowa Great Lakes area from Wyoming I have purchased and serviced vehicles with Okoboji Motor Company, and I could not be more pleased with the outstanding customer service and product that I receive. The vehicles that I purchase for my family and business have all been top of the line, and the Service and Detail Department go above and beyond to take care of those vehicles for us; whether it’s picking up and dropping them off for us so we don’t lose any time at work, or going the extra mile to make sure they are all working, OMC does it all!

I am also the head girls basketball coach at Okoboji High School as well as President of the Okoboji Youth Basketball Association, and Okoboji Motor Company is easily one of our best supporters. They not only support us with very generous donations, but they also allow us to use vehicles for team trips so we can travel in style and keep our money in our program while not having to spend it on travel expenses. Okoboji Motor Company also strongly supports our local booster club and countless other area non-profit organizations and the truly believe in making an impact in the communities that they serve.

The entire staff at Okoboji Motor Company is friendly, courteous, knowledgeable and they make you feel like you are a part of their family; which as a small business owner and a basketball coach is something that is very important to me.”


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Contact Us

712-336-1500

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2720 17th St • Spirit Lake, IA 51360

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Okoboji Motor Company 43.423138, -95.131229.